Terms of Service

Effective: 23 March 2026

1. Introduction and Acceptance

These Terms of Service (“Terms”) govern your access to and use of the Voqu.ai platform (“Service”), operated by InferShift Ltd, a company registered in England and Wales (company number 16315093) with its registered office at 128 City Road, London, United Kingdom, EC1V 2NX (“Voqu”, “we”, “us”, or “our”).

By creating an account or using the Service, you agree to be bound by these Terms, our Privacy Policy, and any additional terms referenced herein. If you are accepting these Terms on behalf of a business or other legal entity, you represent that you have the authority to bind that entity to these Terms.

If you do not agree to these Terms, you must not use the Service.

2. Definitions

In these Terms, the following words have the meanings set out below:

  • “Service” means the Voqu AI voice agent platform, including the website, dashboard, APIs, and all related functionality.
  • “Customer” or “you” means the business entity or individual who registers for and uses the Service.
  • “Authorised Users” means individuals permitted by the Customer to access the Service under the Customer’s account.
  • “Customer Data” means all data uploaded, created, configured, or generated by the Customer through the Service, including voice agent configurations, call recordings, transcripts, and integration settings.
  • “AI Agent” means the automated voice agent configured by the Customer using the Service.
  • “Subscription Term” means the period during which the Customer has an active subscription.
  • “Fees” means the amounts payable by the Customer for use of the Service, as set out in the applicable plan.

3. The Service

Voqu provides AI-powered voice agents that handle inbound phone calls on behalf of businesses. The Service enables you to configure voice agents that can answer calls, book appointments, transfer calls to your team, and send SMS confirmations.

Your use of the Service is provided as a non-exclusive, non-transferable, revocable subscription licence. This is not a sale of software — access is provided as a service for the duration of your subscription.

We may update, modify, or improve the Service from time to time. Features may vary by subscription tier. We will use reasonable efforts to notify you of material changes that may affect your use of the Service.

4. Account Registration

To use the Service, you must create an account. When registering, you agree to:

  • Provide accurate, complete, and current information
  • Be at least 18 years of age and authorised to bind your business
  • Maintain the security and confidentiality of your account credentials
  • Notify us immediately of any unauthorised access to your account
  • Accept responsibility for all activity that occurs under your account

We reserve the right to suspend or terminate accounts that contain inaccurate information or that we reasonably believe are being used in violation of these Terms.

5. Subscription Plans and Fees

Plans and pricing

The Service is available under the following subscription tiers: Basic, Advanced, Pro, and Enterprise. Current pricing and included features for each tier are displayed on our website. Enterprise plans are available on a custom basis.

Billing

  • All prices are stated exclusive of VAT, which will be added at the applicable rate (currently 20%).
  • Subscriptions are billed monthly in advance.
  • Payment is processed securely through our payment processor.
  • Overage charges apply when usage exceeds the minutes included in your plan, billed at the published per-minute rate for your tier.

Price changes

  • We will provide at least 30 days’ written notice before increasing subscription fees.
  • If you do not accept a price increase, you may terminate your subscription before the new price takes effect.

Late payment

If payment is overdue, we may charge interest at the rate of 8% above the Bank of England base rate, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998. We reserve the right to suspend access to the Service after reasonable notice of non-payment.

6. Free Trial

We offer a 7-day free trial on the Basic plan, subject to the following conditions:

  • Payment details are required at registration.
  • At the end of the 7-day trial, your subscription will automatically convert to the paid Basic plan unless you cancel before the trial ends.
  • We will send you an email reminder at least 3 days before your trial converts to a paid subscription.
  • You may cancel at any time during the trial period at no charge.
  • A 5-minute call duration limit applies during the trial period.
  • The free trial is limited to one per business.
  • We reserve the right to modify, suspend, or discontinue the free trial at any time.

7. Customer Responsibilities

As a Voqu customer, you are responsible for:

  • Configuring your AI agent’s prompts, instructions, and behaviour. You are responsible for the content and conduct of your AI agent.
  • Ensuring that your AI agent’s responses comply with all applicable laws and regulations.
  • Informing callers that they are interacting with an AI system. This is required for compliance with UK GDPR transparency obligations and is a best practice endorsed by the ICO.
  • Informing callers that calls are recorded, where applicable.
  • Complying with all applicable laws, including the UK GDPR, the Privacy and Electronic Communications Regulations 2003 (PECR), and any relevant Ofcom regulations.
  • Ensuring that any third-party integrations you connect are properly configured and that you are authorised to use them.
  • Complying with the Acceptable Use Policy set out in section 13 of these Terms.

8. Call Recording and Transcription

The Service records and transcribes phone calls handled by your AI agent. With respect to call recordings:

  • You (the Customer) are the data controller for caller data. Voqu acts as a data processor on your behalf.
  • You must ensure that you have a lawful basis for recording calls under the UK GDPR.
  • You must ensure that callers are informed that the call is being recorded. We recommend including a brief disclosure at the start of each call.
  • Recordings are retained for the period specified in your subscription plan, as detailed in our Privacy Policy.
  • You may export or request deletion of recordings at any time during your subscription.

9. Intellectual Property

Ownership of intellectual property under these Terms is allocated as follows:

Voqu’s intellectual property

  • Voqu owns all rights, title, and interest in the Service, including its technology, software, designs, trademarks, and branding.
  • Nothing in these Terms transfers any ownership of Voqu’s intellectual property to you.

Customer Data

  • You retain all rights in your Customer Data, including your AI agent configurations, prompts, and instructions.
  • You grant Voqu a non-exclusive licence to use your Customer Data solely for the purpose of providing the Service to you.

AI-generated content

  • Voice responses generated by the AI agent during calls are produced by automated systems and may not meet the originality threshold for copyright protection under the Copyright, Designs and Patents Act 1988.
  • Neither party claims exclusive copyright in AI-generated call responses.

Restrictions

  • You must not copy, modify, reverse-engineer, decompile, or create derivative works from the Service or any part of it.

10. Data Protection

Both parties must comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The following data protection terms apply:

  • Voqu acts as the data processor for caller data processed through the Service. The Customer is the data controller.
  • Voqu acts as the data controller for Customer account data (registration details, billing information).
  • Voqu will process caller data only on the Customer’s documented instructions.
  • Our sub-processors are listed by category in our Privacy Policy. By using the Service, you consent to our use of these sub-processors.
  • In the event of a personal data breach affecting your data, we will notify you within 72 hours of becoming aware of the breach.
  • Voqu will provide reasonable assistance to help you respond to data subject rights requests.
  • A full Data Processing Addendum is available for Enterprise customers upon request.

11. Confidentiality

Each party agrees to keep confidential all information disclosed by the other party that is designated as confidential or that would reasonably be understood to be confidential. Confidential information includes Customer Data, business plans, pricing, and proprietary technology.

These obligations do not apply to information that is publicly available through no fault of the receiving party, was already known to the receiving party, was independently developed, or is required to be disclosed by law.

Confidentiality obligations survive termination of these Terms for a period of 3 years.

12. Warranties and Disclaimers

What we warrant

  • We warrant that the Service will perform materially in accordance with its published documentation.
  • We warrant that we will provide the Service with reasonable care and skill.

AI accuracy

The AI voice agents provided through the Service use artificial intelligence and machine learning technologies. While we strive for accuracy, AI-generated responses may contain errors, inaccuracies, or omissions. We do not guarantee the accuracy, completeness, or reliability of any AI-generated content, including spoken responses, appointment bookings, and information relay.

No professional advice

The AI voice agent does not provide professional, legal, medical, financial, or other specialist advice. Responses must not be relied upon as such. You are solely responsible for ensuring that your AI agent’s configuration and responses are appropriate for your business and comply with applicable laws.

Third-party services

The Service integrates with third-party services for telephony, scheduling, and other functions. We do not warrant the availability, accuracy, or performance of any third-party service and are not liable for any failure or disruption of such services.

General disclaimer

To the maximum extent permitted by law, all other warranties, conditions, and representations (whether express or implied, statutory or otherwise) are excluded. Nothing in these Terms excludes warranties that cannot lawfully be excluded.

13. Acceptable Use Policy

You must not use the Service for any of the following purposes:

Illegal and harmful activities

  • Any activity that violates applicable law or regulation
  • Fraud, phishing, impersonation, or social engineering
  • Harassment, threats, abuse, or intimidation
  • Violating the Telephone Preference Service (TPS) or Corporate Telephone Preference Service (CTPS) registers
  • Making unsolicited automated marketing calls without prior consent as required by PECR

Deceptive practices

  • Failing to disclose to callers that they are interacting with an AI system
  • Configuring the AI agent to impersonate a specific real individual
  • Configuring the AI to deny it is an AI when directly asked
  • Using misleading Caller Line Identification (CLI) data

Service abuse

  • Attempting to reverse-engineer, decompile, or disassemble the Service
  • Circumventing usage limits, security measures, or access controls
  • Sharing account credentials with unauthorised parties
  • Using the Service to develop a competing product or service
  • Reselling access to the Service without authorisation

Data and privacy violations

  • Processing special category data (as defined in UK GDPR) through the AI without appropriate safeguards
  • Recording calls without informing callers
  • Using the Service to collect personal data in violation of UK GDPR

Enforcement

We may investigate suspected violations and take action including warning, suspension, or termination of your account. For serious violations, we may suspend access immediately without prior notice.

14. Limitation of Liability

Liabilities that cannot be excluded

Nothing in these Terms excludes or limits either party’s liability for:

  • Death or personal injury caused by negligence
  • Fraud or fraudulent misrepresentation
  • Any other liability that cannot lawfully be excluded or limited

Cap on liability

Subject to the above, the total aggregate liability of either party arising out of or in connection with these Terms shall not exceed the greater of (a) the total Fees paid by the Customer in the 12 months immediately preceding the event giving rise to the claim, or (b) £500.

Excluded losses

Neither party shall be liable to the other for any:

  • Indirect, consequential, or special damages
  • Loss of profit, revenue, or anticipated savings
  • Loss of business, contracts, or goodwill
  • Loss of data beyond restoration from available backups

Each of the limitations and exclusions in this section is severable. If any part is found to be unenforceable, the remaining limitations and exclusions shall continue to apply to the fullest extent permitted by law.

15. Indemnification

Customer indemnity

You agree to indemnify and hold Voqu harmless from any claims, losses, or damages arising from:

  • Your AI agent’s configuration, prompts, or the content of AI-generated responses based on your instructions
  • Your breach of applicable laws or regulations, including UK GDPR and PECR
  • Your failure to inform callers that they are interacting with an AI system or that calls are being recorded

Voqu indemnity

Voqu will indemnify the Customer against claims that the Service infringes any third-party intellectual property rights in the United Kingdom, provided the Customer gives prompt written notice of the claim, allows Voqu to control the defence, and provides reasonable cooperation.

16. Term and Termination

Subscription term

Your subscription begins on the date you create your account (or at the end of the free trial, if applicable) and continues on a monthly basis unless you select an annual plan. Subscriptions automatically renew at the end of each billing period.

Termination for convenience

  • You may cancel your subscription at any time. Cancellation takes effect at the end of your current billing period.
  • No refunds are provided for partial billing periods.

Termination for cause

  • Either party may terminate if the other commits a material breach that is not remedied within 30 days of receiving written notice of the breach.
  • We may terminate immediately, without prior notice, for serious violations of the Acceptable Use Policy, illegal activity, or insolvency.

Effect of termination

  • Upon termination, you will have a 30-day window to export your Customer Data.
  • After the 30-day export window, we will delete your Customer Data in accordance with our Privacy Policy.
  • The following provisions survive termination: limitation of liability, intellectual property, confidentiality, indemnification, and governing law.

17. Changes to These Terms

We may update these Terms from time to time. When we make changes:

  • Material changes: we will provide at least 30 days’ written notice via email or in-app notification.
  • Non-material changes: take effect immediately upon posting to our website.
  • Continued use of the Service after the notice period constitutes acceptance of the updated Terms.
  • If you disagree with material changes, you may terminate your subscription before the changes take effect.

18. General Provisions

Governing law and jurisdiction

These Terms are governed by and construed in accordance with the laws of England and Wales. Both parties submit to the exclusive jurisdiction of the courts of England and Wales.

Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall continue in full force and effect.

Entire agreement

These Terms, together with our Privacy Policy and any applicable Order Form, constitute the entire agreement between the parties and supersede all prior agreements, understandings, or representations.

Assignment

You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights to an affiliate or in connection with a merger, acquisition, or sale of all or substantially all of our assets.

Force majeure

Neither party shall be liable for any delay or failure to perform its obligations where such delay or failure results from events beyond its reasonable control, including natural disasters, war, terrorism, pandemic, power failure, or internet disruption.

No waiver

The failure of either party to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

Third-party rights

No person who is not a party to these Terms shall have any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its terms.

Notices

Notices to you will be sent to the email address associated with your account. Notices to Voqu should be sent to legal@voqu.ai or by post to InferShift Ltd, 128 City Road, London, United Kingdom, EC1V 2NX.